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About Us | Alexander Price Limited

Alexander Price was founded in 1992. We recognised that the thousands of products, millions of pages of literature and myriad rules made it near-impossible for busy people to make exactly the right financial decisions. Our vision was to help these people; firstly, by understanding exactly what their circumstances were, and only then recommending solutions to meet their needs and goals.

Today, Alexander Price has grown to become one of the largest and well-regarded Independent Financial Advisers in the South. We employ a dedicated team of advisers and the men and women who serve our clients now all share the original vision of client service, so that all our clients enjoy the benefits of the Alexander Price approach.

Our People

…are highly experienced and professional in approach so that they provide jargon-free advice and expertise

Our Service

…is rooted in rigorous research by excellent support staff to ensure we know and understand the very best products for our clients

Our Commitment

…means that we undertake regular training and continuous professional development in order to stay at the forefront of tax and legislation changes, new products and services


Our approach
Unlike most financial services organisations, we are a completely INDEPENDENT company. Whilst other companies may attempt to persuade you that their products are superior, we strive to find the best solution for you. Being independent means that not only do we find the best and most suitable product, but also we can discuss all your existing policies - something not usually available from a high street bank or adviser.

We pride ourselves on our ability to provide tailored solutions for all our clients which reflect their unique circumstances and aspirations. Put simply, we believe that the best way to serve our clients is to listen first, and then provide the solution. We are in the business of advising and NOT selling.

Why choose Alexander Price?

With Alexander Price you know you are in safe hands. Our client-centred approach means that you can relax knowing that your financial affairs are being handled by professionals. We take care of the hassle so that you don’t have to. What makes Alexander Price special is;

• Experienced and dedicated staff
• Access to the full range of products in the UK, and where necessary global, financial services market
• Speedy and personal response to your needs
• Our ability to research and identify the best solutions for our clients

More important than all this is that we never forget you have a choice so please contact us for more information.



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Alexander Price Ltd is authorised and regulated by The Financial Services Authority. Alexander Price Ltd is entered on the FSA register (www.fsa.gov.uk/register/) under reference 150332.
The Financial Services Authority do not regulate Banking, Will Writing, Loans, Credit Cards, or some forms of Mortgage, Tax Advice, Offshore Investments, Estate Planning.